Market analysis is a systematic process to understand and measure how your existing or new offerings will fare in the marketplace now and in the future. BirchGrove can customize its market analysis process to meet your needs, from definition and segmentation to sizing and forecasting, in over a dozen federal domains:

• National defense (military security, homeland security, and aerospace and defense systems)


• Science, space, and technology, including national defense technology


• Federal law enforcement, litigation, and judicial activities


• Energy commodities, technologies, and delivery systems


• Natural resources and environmental conservation


• Applied agricultural sciences and economic security programs


• Multiple transportation modes


• Education, training, and employment activities


• Health care services, research, and occupational health


• Health care technology


• Program integrity for Medicare/Medicaid and Social Security


• Food and nutrition assistance and social services delivery, including case management


• Veterans benefits and services


• Library and archival functions


• Federal fiscal operations


• Human resources management


• Budget formulation and execution


• Geospatial technology


• Maintenance, repair, overhaul, and sustainment operations


• Acquisition and purchasing operations

BirchGrove applied competencies

Business change engineering

• Evidence-based strategic planning
• Vision shaping

Market potential evaluation

• Sizing
• Segmentation
• Trends and drivers
• Buyer profiles
• Market forecasting
• Spend analysis
• Strategic opportunity areas

Competitive position assessment

• Differentiator validation
• Competitive advantages and opportunities
• Customer perception analysis
• Competitive force measurement

Spend analysis

• Spend categories
• Contract forensics
• Federal account assessment

Dialogue

• Board-room discussions of market analyses
• Training in acquisition fundamentals